Via the Patry Copyright Blog, it seems there was a bit of an interesting discussion over the advertisement run in the UK for Transport for London and created by folks at or associated with WCRS. The interest was not so much over the advertisement itself, but over the fact that the idea (and perhaps more, see below) was based on one developed in 1999 by Prof. Daniel J. Simons at the University of Illinois in the U.S. (note, java required to see the original). The story has pretty much run its course (I was working on a law review article over the past two weeks, and pretty much stayed out of daily news), with the good Professor not pushing the matter.
Even so, there are two (largely unrelated) parts of this story that I wonder about. The first is the overly legalistic response from the advertising agency in question, and the second is a post which seems to argue that if used to achieve a laudable end, even copyright infringement should be allowed.